DigitPM-11-06-2024 - We often get asked, “What is PoM all about?” To answer that, let’s dive deeper into what makes PoM more than just a fashion brand. Besides our ongoing efforts to become a real eco-brand, as discussed in this post, we are proud to be part of the Slow Fashion movement.
Our R&D is constantly evolving with new partners and products that meet the needs of a Circular Economy, which our founder highlights in the latest keynote.
PoM - Peace of Mind ... Happy Life! stands for more than stylish apparel; it embodies a commitment to well-being and sustainability.
Let’s explore some of the key concepts in the textile and fashion industry that align with our values:
- Wellness Fashion: This term describes brands and products that prioritize the well-being of their customers. It includes clothing designed to reduce stress, promote mindfulness, and enhance overall mental health.
- Mindful Fashion: Similar to wellness fashion, mindful fashion emphasizes mindfulness in both the creation and consumption of clothing. This involves sustainable practices, ethical production, and designs that promote a sense of calm and well-being.
- Holistic Fashion: This approach considers the whole person, focusing on mental, physical, and emotional well-being. Brands under this umbrella often promote a lifestyle that includes mindfulness, health, and self-care.
- Empowerment Fashion: This term describes brands that aim to empower their customers through positive messaging, inclusive sizing, and designs that promote confidence and self-expression.
- Therapeutic Fashion: This niche focuses on the therapeutic aspects of clothing, such as materials that have calming effects, designs that support physical health, and clothing that enhances mental well-being.
- Positive Fashion: This broader term encompasses various initiatives that promote positivity, including ethical practices, mental health awareness, and empowering messages.
Key Components of Positive Fashion
1. Sustainability
- Eco-friendly Materials: Using organic cotton, recycled fabrics, and biodegradable materials to minimize environmental impact.
- Circular Economy: Implementing recycling, upcycling, and designs that promote reuse.
- Carbon Neutrality: Reducing carbon footprints through efficient production and offsetting emissions.
2. Ethical Production
- Fair Labor Practices: Ensuring fair wages, safe working conditions, and transparent supply chains.
- Transparency: Providing detailed information about production processes and sourcing.
- Community Support: Engaging and supporting local communities where products are made.
3. Inclusivity
- Diverse Sizing: Offering a wide range of sizes to accommodate different body types and promote body positivity.
- Representation: Featuring models of various ethnicities, ages, and body types.
- Accessibility: Designing clothing that is accessible to people with disabilities.
4. Empowerment
- Confidence Boosting Designs: Creating clothing that helps wearers feel confident.
- Positive Messaging: Promoting self-love, mental health awareness, and positivity.
- Community Building: Fostering supportive communities around shared values.
5. Mindfulness
- Slow Fashion: Encouraging mindful consumption by focusing on quality over quantity.
- Wellness Integration: Incorporating wellness elements like stress-reducing fabrics.
- Educational Initiatives: Educating consumers about the benefits of mindful consumption.
Examples: Positive Fashion Brands Leading the way ...
- Lululemon: Focuses on mindfulness and well-being with yoga and athletic wear.
- Pangaia: Emphasizes sustainability and mental health alongside eco-friendly practices.
- Girlfriend Collective: Promotes body positivity, inclusivity, and sustainability.
- Eileen Fisher: Uses sustainable materials and supports ethical production.
- Kotn: Sources cotton ethically and invests in local communities.
- Everlane: Known for transparency and sustainable practices.